KOMERČNÍ BANKA
PURE Collection
We teamed up with renowned design studio LAFORMELA to give KB's vision of a more sustainable future a unique shape. The PURE Collection is the first fashion collection with a percentage of recycled CO2.
COLLABORATION
The PURE collection has been designed by LAFORMELA, a studio known for its modern and sustainable approach to contemporary fashion.
The PURE collection was born out of a desire to show that innovation can help the world reduce the amount of CO2 in the air. How? With LanzaTech technology, which can convert carbon emissions including CO2 into ethanol and then use it to produce polyester with up to 23% recycled emissions. The first fashion collection with CO2 was presented at an exclusive fashion show on 10 October 2023 at the Hauch Gallery in Prague.
CO2 on the runway
"We wanted to show that contemporary and functional fashion can be created from CO2."
– Antonín Soukup, fashion designer & co-founder LAFORMELA
"If every commercial collaboration resulted in a work as meaningful as this collection, perhaps the world would be a better place to live without unnecessary advertising bullshit."
– Jan Boublík, fashion editor, Vogue CS
